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About Us

Service Sets Us Apart

We have earned our long-standing reputation by putting you, our customer, first. We recognize that our success is a direct result of our customer’s success. Over the years we have retained the ideals and integrity that are sometimes overlooked in a competitive business climate. We provide products and services of the highest quality, at a fair price, backed by a dedication to serve your needs. We stand behind our claims and deliver what we promise, period.

Our People Make the Difference

We are proud to be an American manufacturer. We design and build each optical dispensary here in Paradise, California and have been doing so since 1978. Over the past 3 decades, we have grown to be one of the largest and most respected employers in the community and one of the most reputable and trusted optical display manufacturers in the nation. Our employees, some of them second-generation, are proud of what we have accomplished and we all look forward to our next 30 years of service to the ophthalmic industry. Fashion Optical Displays invite you to set up an appointment to tour our state-of-the-art manufacturing facility, meet the people who craft each furnishing and spend time in our showroom. You will find that our service and our quality set us apart from our competition.

History of Fashion Optical Displays

In 1978, Fashion Optical Displays was founded by Jay Blaut, a woodworker, in a small garage about ten miles down the road from our current location. He had placed an ad in the local paper for cabinetmaking and a local optician ordered some displays for his dispensary. The displays were such a success that he referred other local opticians and optometrists to Jay’s cabinet shop. The business grew and, hence, the company’s name originated from that first office Jay did… “Fashion Optical Displays.” A year later, Cherie Smyzer joined the partnership and the decision was made to advertise Fashion Optical Displays nationally. The rest, as they say, is history. With over 25,000 satisfied customers, Fashion Optical Displays maintains the innovative spirit that was responsible for starting the company 41 years ago.

Thank You

We welcome the opportunity to assist you and thank you for visiting our website. Your business, as always, is appreciated.

Fashion Optical Displays

Quick Links:

Satisfied Customers - Testimonials
Frequently Asked Questions
Meet Our Designers

Contact Information:

(800) 824-4106 toll free
(530) 877-8832 office
(530) 877-2013 fax

Post Office Box 159
Paradise, CA 95967

958 McKale Road
Paradise, CA 95969